I talked to Mike McWherter last week and I posted my brief meeting with him on this blog.
As we were putting our paper to bed late yesterday, we got the obligatory press release that he was setting up an exploratory committee as we were packing up to go home. (Note: Mike send your press releases out earlier in the day. Having to tear up a front page when it was done to add your announcement made pagination technicians growl. And, you lose a day of media bliss especially with the big media boys in the big markets. And, tear it up we did. You are front page/top fold news because, well, your last name is McWherter.)
Friendly advice, dude.
McWherter most likely wants to be, as I would imagine, judged on his own merits. Being the son of a beloved and very well-liked politician like Ned McWherter (Ned Ray if you are from Weakley County), of course the man wants, and has, his own identity and should be judged on that. There are a few things I would recommend if he asked me which isn’t going to happen but, hey, I play armchair pundit all the time, so away we go.
First of all, I know very little about where McWherter stands on the issues. I know he’s a democrat, worked on Lowe Finney’s campaign and has been in the wings around his Pop for years, but little is known about him to the layman. I went to his website and all that was on it was a brief political statement and a box for me to sign up to get emails from his campaign. Not a bad idea, but there wasn’t any information about the reasons why we should vote for him. I’ve lived in his dad’s hometown for a long time, and worked in media most of that time. I’ve had very little contact. I DO know his sister, who is an amazing woman, a cancer survivor and very active in the community and one of the nicest individuals to grace the planet. She is amazing.
McWherter’s family is enmeshed in this community, but as I said before, other than knowing he’s a lawyer and was the treasurer of Lowe Finney’s successful state campaign against Don McLeary, that’s about the extent of my knowledge. I know he’s a lawyer and he’s in the beer biz.
Yup, that’s it.
But, sadly, the man has been around for years and in my own backyard and I know very little. As he is “exploring” at this point, I think we will find things out pretty soon.
Now, a couple of my politician buddies will probably give me hell about saying this. So be it, but one of the biggest mistakes politicians make is they meet interested constituents and do the shake and greet in smaller rural venues, but there is still an air of distance many times. John Tanner has been in politics since I was a kid, and you do see him around and he’s pretty accessible. Sometimes he will stare at you like you have mustard on your face, but he will talk about things. I’ve known Sen. Roy Herron forever, and last time I saw him he asked if I was still at the newspaper and if I’d become a full-time blogger.
Name’s in the paper every week, Roy. Do you have a subscription? (I tease. Not really.)
You see, the thing is that it’s always a good idea to pay attention.
McWherter was chatty the night I met him and I do believe his tour across the state will be beneficial and he does appear to be extremely accessible which will benefit him. I also liked his candor, and I can’t help but think he is going to make great strides in his quest of meeting average Tennesseans.
But people aren’t voting as much these days. It’s just a fact. So, how do candidates and the parties they represent combat this issue and inspire people to get out and vote?
My suggestion is simple, and this advice goes to the Tennessee Democratic Party as well. Bill Hobbs is a blogger and has been hired by the state’s GOP office. He recently released a pamphlet called “Who is Fred Thompson?” and included quotes from conservative bloggers around the state who are have a level of influence and a readership. Honestly, from a marketing perspective, this is just damned clever.
I’m not seeing the Democrats in the state pushing toward successful internet campaigns of creating a message to the online generation of voters. I see individual spurts from savvy politicians, but not a combined, concerted effort. And, alas, it’s needed.
So, get on it. Blogging is electronic word of mouth. Word of mouth gets you elected. Social networking is free and effective. I get updates on Twitter all the time from presidential candidates. I know where Obama is going to speak nightly, how Fred Thompson is on a tour of playing catch-up after his recent announcement that’s he’s running, John Edwards is probably the most effective in sending e-mails and keeping the dialogue going online. A candidate can’t be on CNN every waking moment, but they can have 24/7 internet visibility.
Example: Steve Cohen has a FaceBook account. I get updates and you always know where Cohen is standing politically. Online, he’s everywhere and has, from a PR perspective, moved out of the shadows of being a freshman congressman quite effectively. He’s a You Tube favorite. Mainstream media covers him when he’s being all Steve and they spin his “eccentric liberal” reputation. But I can Google his name and there is always new information and his people/bloggers are very good at keeping it out there. If I Google, let’s say Tanner’s name, I’m getting bloggers’ perspectives and the occasional press release which are very consistent but very little of the “spin” is from the Dems or from himself. And sadly, when you do Google his name, there is the inevitable Michael Moore confrontation sitting near the top of a search engine.
McWherter, be revolutionary in this state. I’m no fan of Lamar Alexander, and the flannel shirt and faux good old boy foof won’t play in 2008. We live in a world of digital overload. Use it. And let it work for you.
Because it is what it is.
McWherter can do this. He can be revolutionary in this aspect. But we need to know more about him. We are in a world of transparency in politics.
Must freak old-school politicians out on a daily basis.
And the world continues to turn.
You Said What!