An Awareness Test That Proves We Don’t Pay Attention

18 03 2008

Squirrel Queen pointed out this example of marketing last week when she wrote a post for PopFi on it.

I wanted to show it to you again as it is amazing on several different levels and needs to be seen.

I’ll be honest, I didn’t see it first. It’s a study on how we pay attention as consumers.

Head to Pop Fidelity and Squirrel Queen to read more about this awareness test.

Very interesting.

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3 responses

18 03 2008
jim voorhies

I couldn’t even count the passes right. Shesh.

18 03 2008
Jeffraham Prestonian

SEEEEEEE MEEEEEE! SEEEEEE MY SCOOOOOOOOTER!

šŸ˜†
.

20 03 2008
CuriousC

This was excellent! Thank you. And I really, really enjoy your blog. Thanks.

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